Men’s Adventure Quarterly #10

Men's Adventure Quarterly #10, Edited by Robert Deis and Bill Cunningham

February, 2024  Subtropic Productions

This volume of MAQ focuses on the Vietnam War, and editors Robert Deis abd Bill Cunningham have done a great job, as usual, of selecting stories that run the gamut of the men’s adventure magazine field. There’s everything from factual reportage on the war to the escapist pulp one most thinks of when thinking of men’s adventure magazines, and you get even more of it in The Vietnam Issue, which is longer than the previous volumes of this series. 

I wasn’t sure I’d be as much interested in this one, as I thought Vietnam was a little too “real” for the pulpy stuff I prefer in men’s mags. Also, I’m not as much into military fiction, or war fiction in general. At one point in time I ranked Gustav Hasford’s The Short-Timers as the greatest novel I’d ever read, and Michael Herr’s Dispatches as the greatest “nonfiction” book I’d ever read, but that was like over 20 years ago. In fact, I reviewed both books on Amazon way back then; I even liked Hasford’s followup, The Phantom Blooper. But really, that Vietnam is not the Vietnam of the men’s mags; the surreal, drug-fueled vibe of Apocalypse Now has been replaced with something more akin to Robin Moore’s The Green Berets, or even the film version, only without the patriotic vibe of the film. The writers in the stories collected here never judge the merits of the war, or dwell on how ‘Nam was “the first rock and roll war,” but instead focus on the hellzones the soldiers had to battle through, on land, air, and under the ground. 

Bob Deis provides one of his typically-informative intros, in which he relates his own personal thoughts on Vietnam. Bob as well does not provide his views on the justness of the war, focusing more on how the growing public distaste with it gradually led to fewer and fewer ‘Nam stories in the men’s mags. That said, even the early stories here aren’t gung-ho in support of the war; it’s clear that even at the time the editors were putting a different spin on Vietnam stories than on the typical WWII combat stories. One thing I was curious about was whether soldiers in ‘Nam – or ones who served early in the war and then returned home – were readers of the men’s adventure mags. Or was the readership mostly limited to WWII vets and Korea vets? It would be interesting to see what insights the publishing companies had on their readers back in the day, but that’s just the marketing professional in me, I guess. 

Oh and Bill Cunningham’s art direction is as usual perfect throughout; one story is even graced with an original duotone that was not featured with the original men’s mag publication. The artwork is reproduced with meticulous care throughout, with even the usual “cover gallery” we’ve gotten with previous issues. That said, the “eye candy” of earlier books isn’t as prevalent this time; what with the focus on combat stories, there is little in the way of the female presence typically expected of escapist men’s mag yarns. But as with Cuba: Sugar, Sex, And Slaughter, I’m sure there had to be a few men’s magazine stories that focused on sexpot girl guerrillas waging lusty war in the jungles of Vietnam. Maybe we’ll read a few of them if there’s ever a ‘Nam MAQ followup. That said, there’s a great pictorial piece on Raquel Welch. 

First up is “The First Gis To Die In Vietnam,” by Jack Ryan and from the January 1963 Man’s Magazine. This long piece is factual in its approach, telling the grim story of the first two American soldiers to die in combat in ‘Nam. Sent there as “advisors,” the soldiers engage in combat with the VC and are injured; the story mainly focuses on the plight of the two surviving soldiers, who are taken prisoner by the VC. This is an affecting story, with the extra impact that it is not the pulpy sort of yarn expected from the men’s mags, again indicating that even very, very early in the war the men’s magazine editors were treating Vietnam differently than other wars. 

But the next tale is pulpy, and it’s not only for that reason that it’s my favorite in the collection – it’s also great because it marks the first appearance of Mario Puzo, under his men’s mag pseudonym “Mario Cleri,” in Men’s Adventure Quarterly. Hopefully someday we’ll have an entire issue devoted to his yarns, as Cleri/Puzo is definitely my favorite men’s mag writer…and I’m not just saying that due to some prejudice over Puzo later becoming a bestselling author. In fact, I’ve only read one Puzo novel, The Godfather of course, and I’ve read it twice…once in high school and then again a few years ago. On this second reading I couldn’t believe how much of a Harold Robbins-type novel it was. 

No, Puzo was just a talented writer, bringing a great touch to his men’s mag stories…and also he was the only men’s mag writer who realized he could expand one of his stories into a feature-length novel, with Six Graves To Munich. The tale collected here, “Saigon Nymph Who Led The Green Berets To The Cong’s Terror Tunnels,” is just as pulpy and fun as the other Cleri stories I’ve had the pleasure to read; it originally appeared in the August, 1966 issue of Male. As ever Puzo packs a lot of story into this one, keeping it fast-moving: we meet a 19 year-old new recruit in ‘Nam as he goes home with a local beauty he just met in a bar, but it’s a trap and wily General Fonh wants the kid, Johnny Blake, to tell all he knows about his older brother, Korea vet Colonel Victor Blake, who serves now as head of counter-intelligence. The kid says no and pays the ultimate price. 

Thus ensues a revenge yarn, but it’s atypical from the format in that Victor Blake, who arrives in ‘Nam shortly thereafter to set up counter-terrorism methods, goes about his vengeance a little more coldly than one might expect. There’s little emotional depth, and he’s more about using his combat-trained intelligence – not to mention his penchant for remembering the odd fact – to gradually set the trap for General Fonh. Hell, the dude even sleeps with the chick who set up his brother for death, the lovely Lilly (with her “dusky nipples,” Cleri as ever serving up the goods expected of men’s mag writers), but we’re told this in an off-hand manner…also, that Blake has to “get drunk” to screw her. The climax sees Blake staging a Green Beret raid on Fonh’s secret village hideout, but the finale itself brings the emotional impact Puzo denied us earlier in the story, featuring as it does a firing line execution that leaves Blake cold, despite his vengeance having been gained. 

“Ambush By The Bridge At Nam Nang,” by Jackson Boeling and from the October 1966 Man’s Life, answers the unasked question: “What if Joseph Conrad had written for the men’s mags?” This 6 and a half-page “Book-length novel” is quite tonally different from the average men’s mag story, featuring Vietnamese natives as the protagonist. The author gives us a glimpse of how war can not only rip a country apart but a family as well, telling the story through the perspective of an older Vietnamese who attended a Catholic school and who sees the war through the prism of the old ways, while his son has joined the Viet Cong. 

“The Million-Dollar Ballad Of A Green Beret” is by Garth Roberts and from the October 1966 Man’s World, telling the tale of how Green Beret Barry Sadler wrote the famous “Ballad Of The Green Berets” and had a hit from it. More interesting by far however is Bob Deis’s intro; decades removed from the original men’s mag story, Bob is able to tell the full story of Barry Sadler’s life, and it all seems to have come out of a John Steinbeck novel, complete with Sadler gaining and losing wealth and fame, even murdering someone later in life and getting away with it. Bob also mentions Sadler’s Casca series, and like most guys my age that’s how I came to know of him; man I used to always see those paperbacks at the local WaldenBooks, but I never read any of them because there were so many of them that I was daunted by the prospect. And also, so far as I can recall, I never came across the first volume, so that further made it all seem like a too-daunting prospect. 

We’re back to the pulpy escapism with “Saga Of ‘Mad Mike’ Kovacs and His Battling Lepers of Vietnam,” by Glenn Infield and from the January 1967 Male. I’ve read and reviewed some other Infield men’s mag stories here on the blog, and also I know his name from various military paperbacks he published, so I appreciated Bob’s intro piece on the author. Otherwise this is an entertaining story of Kovacs, who is dropped into a leper colony to figure out how the VC are smuggling weapons across the Cambodian border, and he uses the lepers as his commando squad. Not much as done with this setup as you might expect, and indeed more detail is placed on the “blunderbuss,” a sled made out of the bed of a helicopter with two .50-caliber machine guns and a grenade launcher mounted on it. Kovacs places this on a path in the jungle and blasts the VC to oblivion in a memorable finale that brings to mind the climax of the 2008 Rambo. 

Robert F. Dorr provies the realistic war fiction he would become known for with “MIG Bait Over North Vietnam,” from the February 1968 Man’s Magazine. This one features Major Paul Gilmore getting in an aerial dogfight with a MIG over ‘Nam in 1966, and is very much in a “military fiction” style – and, per Bob’s insightful intro, is based on a real event, as typical of Dorr’s men’s mag work. 

“Mission Imperative: Smash The Cong’s Terror Tunnels” is by Eric Breske and from the November 1968 True Action; despite the sly callout to a famous TV show of the time in the title, this one’s not a spy yarn, but instead focused on the famous “Tunnel Rats” of the war. Here we read the claustrophobic tale of Captain Horten and his 3-man Tunnel Rat squad as they chase Charlie beneath the Earth, encountering incredible heat and fire ants and booby traps. A tale that again brings to light the plight of the average soldier in ‘Nam, and what was expected of them, and also one that concludes on an unexpected emotional touch with the note that Horten’s squad – as well as others – often adopted children who had been orphaned by the war, making them the “official mascots” of their squads and such. 

Likely the most gripping piece in Michael Herr’s Dispatches is the long, surreal piece on Khe Sahn, which I believe was originally published in Life or something, years before Dispatches came out. The next story here, “Ambush! The Horror At Khe Sahn,” provides the men’s mag take on this nightmarish siege. It’s by Dave Graham and from the June 1969 Bluebook. While not capturing the psychedelic soul-horror of Herr’s piece, Graham’s nonetheless documents the “hell in a very small place” that was Khe Sahn, where American soldiers at the titular base endured a four-month siege. 

This MAQ ends on a downbeat note with “Uncle Sam’s Universal Shafting Of Viet Vets,” by Ed Hymoff and from the November 1972 Saga. The author tells us of the dispirited post-war lives of vets who gave so much in the war, “shafted” by the very government they gave so much to. But again it’s Bob’s intro that has the most impact, telling from his own observations how vets were ignored back in the day – compared to how they are given their due today. 

In addition to all the above there are some great pieces throughout, like one on Army comics of the war by Bill Cunningham, and also Paul Bishop serves up a great piece on the Vietnam-focused men’s adventure paperbacks that were ubiquitous in the ‘80s. As mentioned before, I quite remember this as well, and indeed had a few volumes of The Black Eagles (if for nothing other than the covers!), and also I had several volumes of Eric Helm’s Vietnam: Ground Zero, which I got every other month in a package from Gold Eagle, but I never, ever read a single one of them. 

So, once again this volume of Men’s Adventure Quarterly is a winner, so I highly recommend you pick up a copy of MAQ #10 yourself!